Dietary supplements: What Americans are taking in 2026

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Supplements are a huge industry, with an estimated global value of $209.5 billion in 2025, according to market research.

CLEVELAND, Ohio — Nearly 80% of U.S. adults are currently taking dietary supplements for their health, according to a new Pew Research Center survey. And younger adults are more likely than older Americans to take protein supplements, reflecting the rise of “proteinmaxxing,” the trend of maximizing protein intake to boost metabolism.



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